Toura (“Toura,” “we,” “us,” or “our”) provides a business-to-business booking and customer communication platform for tour and activity operators (“Clients”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or use our services (the “Services”).

1) Scope

This Policy applies to:

• Website Visitors (people browsing usetoura.com or related domains), and
• Service Users (Clients and their authorized users), and
• End Customers of our Clients who interact with booking pages or receive transactional communications.

If you are an end customer booking with one of our Clients, that Client is the business you are booking with and may also have its own privacy practices.

2) Information We Collect

We may collect the following categories of information:

A. Information you provide

• Contact details (name, email, phone number)
• Business information (company name, role)
• Booking information (tour selection, date/time, meeting details, notes)
• Support requests and communications

B. Information collected automatically

• IP address, device/browser details, pages viewed, approximate location derived from IP
• Cookies and similar technologies (see Section 9)

C. Messaging-related information

If you provide a phone number, we may collect message metadata (delivery status, timestamps) and content needed to provide operational/transactional communications and support. We may also record SMS consent details (such as opt-in/opt-out status, date/time of consent, and the method/source of consent) to demonstrate compliance and honor your preferences.

3) How We Use Information

We use information to:

• Provide, operate, and improve the Services (bookings, scheduling, client dashboards)
• Send transactional communications (e.g., booking confirmations, reminders, updates)
• Provide customer support, troubleshooting, and account administration
• Prevent fraud, abuse, or security incidents and enforce our terms
• Comply with legal obligations

Marketing: We send marketing communications only where permitted by law and where you have provided consent or have an applicable business relationship. You can opt out at any time. We do not send promotional or marketing text messages from Toura’s Internal SMS program.

4) Text Messages (SMS) and Phone Communications

Toura supports operational / service SMS notifications for two groups:

A. Toura Account Users (Internal SMS Alerts)

If you enable Internal SMS in your Toura account settings, Toura may send you operational alerts about bookings you manage in the Toura dashboard (for example: new booking alerts, booking changes/cancellations, and upcoming tour reminders).

• How you opt in: You opt in inside the Toura web application by entering a mobile number and actively checking an unchecked SMS consent checkbox.
• Consent not required: Your consent to receive SMS is not required as a condition of purchase or to use Toura’s core services.
• Message frequency: Message frequency varies based on booking activity and your notification settings.
• Rates: Message and data rates may apply.
• Opt-out: Reply STOP to unsubscribe from Internal SMS alerts.
• Help: Reply HELP for help or contact conner@tourabookings.com.
• Carrier notice: Carriers are not liable for delayed or undelivered messages.

Toura does not send promotional or marketing text messages from this Internal SMS program.

B. End Customers of Our Clients (Booking-Related Messages)

End customers who book with a Toura Client may receive booking-related SMS messages (for example: confirmations, reminders, and schedule changes) from the business they booked with. Toura sends these messages on behalf of the Client to support the booking experience and customer service.

Mobile information sharing

We do not sell personal information. Mobile information (phone numbers and SMS consent) will not be shared with third parties or affiliates for their own marketing or promotional purposes. We only share this information with service providers who help us deliver communications and operate the Services (for example, messaging and email delivery providers), and only for those purposes.

For more details about our Internal SMS program, see our SMS Policy and SMS Consent pages.

5) How We Share Information

We do not sell your personal information.

We may share information with:

• Service Providers / Subprocessors who help us run the Services (e.g., cloud hosting, databases, email delivery, messaging providers, payment processors)
• Clients (the business you booked with) to fulfill bookings and provide support
• Legal / Safety: to comply with law, respond to lawful requests, or protect rights, safety, and integrity

6) Data Retention

We retain information as long as necessary to:

• Provide the Services and maintain records (including message logs),
• Comply with legal obligations,
• Resolve disputes, and
• Enforce agreements.

Retention periods may vary based on Client configuration and legal requirements.

7) Security

We use administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure, but we work to protect your data using industry-standard practices.

8) Your Rights and Choices

Depending on your location, you may have rights to:

• Access, correct, or delete personal information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent

To exercise rights, contact conner@tourabookings.com. We may need to verify your identity.

9) Cookies and Analytics

We may use cookies and similar technologies for site functionality, security, and analytics. You can adjust cookie settings in your browser. Disabling cookies may affect site functionality.

10) Children’s Privacy

Our Services are not directed to children under 13 (or the age defined by local law), and we do not knowingly collect information from children.

11) International Transfers

If you access the Services from outside the United States, your information may be processed in the U.S. or other locations where our service providers operate.

12) Changes to this Policy

We may update this Policy from time to time. The “Last Updated” date will reflect changes. Material changes may be communicated through the Services or via email.

13) Contact

Email: conner@tourabookings.com

Mail: 8452 Drolet Ave, North Port, FL. 34291