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Terms and Conditions

Terms & Conditions

Last Updated: December 18, 2025

These Terms & Conditions (“Terms”) govern access to and use of the Toura website and services (the “Services”) operated by Toura LLC (“Toura,” “we,” “us,” “our”). By accessing or using the Services, you agree to these Terms.

1) Who We Are

Toura is a B2B booking and operations platform for tour and activity operators (“Clients”). Clients may use Toura to manage bookings and send transactional communications to their customers (“End Customers”).

2) Accounts and Access

You are responsible for:

  • Maintaining the confidentiality of account credentials
  • All activities under your account
  • Ensuring your users follow these Terms

We may suspend or terminate access for violations of these Terms or suspected abuse.

3) Acceptable Use

You agree not to:

  • Use the Services for unlawful, fraudulent, deceptive, or harmful purposes
  • Send unsolicited messages, use purchased/rented lists, or engage in spam
  • Transmit content that is illegal, infringing, or violates third-party rights
  • Attempt to probe, scan, or test the vulnerability of our systems

4) Payments and Fees

Fees, billing terms, and any applicable per-booking commissions are described on our pricing materials or order forms. Payment processing may be handled by third-party providers.

5) Bookings, Cancellations, and Refunds

Clients control their booking policies. Toura provides tools to facilitate booking operations, but the Client is responsible for:

  • Service delivery
  • Customer disputes
  • Cancellations and refunds (subject to any configured platform rules)

6) Messaging (SMS/Email) Compliance

If you use Toura to send email or SMS (including booking confirmations, reminders, and updates), you agree that:

A. Consent & Lawful Basis
You will send messages only to recipients who have provided appropriate consent or authorization as required by applicable law and industry standards. You are responsible for maintaining records of consent.

B. Toura Internal SMS Alerts (Toura Account Users)
Toura may offer operational/service SMS alerts to Toura account users (e.g., new booking alerts, booking changes/cancellations, and upcoming tour reminders).

  • How you opt in: Inside the Toura web application, you enter a mobile number and actively check an unchecked SMS consent checkbox.
  • Message frequency: Message frequency varies based on booking activity and notification settings.
  • Rates: Message & data rates may apply.
  • Opt-out: Reply STOP to unsubscribe.
  • Help: Reply HELP for help or contact conner@tourabookings.com.
  • Re-subscribe: Reply START to re-subscribe after opting out (where supported).
  • No marketing: Toura does not send promotional/marketing text messages as part of this Internal SMS program.
  • Consent not required: Consent is not a condition of purchase or use of Toura.

Additional details are available on our SMS Policy and SMS Consent pages.

C. Opt-out and Support (General)
Where SMS is enabled, you must honor opt-outs (e.g., STOP) and maintain suppression lists so recipients are not messaged after opting out (except where legally permitted for essential transactional notices).

D. Prohibited Messaging
You will not use Toura to send:

  • Unsolicited marketing or bulk promotional messages without required consent
  • Messages involving fraud, deception, or prohibited content
  • Any content that violates carrier/CPaaS policies

E. Enforcement
Toura may monitor for abuse signals (e.g., elevated complaint rates) and may suspend messaging capabilities or accounts to protect the integrity of the Services.

Visit https://usetoura.com/sms-policy/ and https://usetoura.com/sms-consent/ for more information.

7) Intellectual Property

Toura and its licensors own all rights to the Services, including software, branding, and content. You may not copy, modify, or reverse engineer the Services except as permitted by law.

8) Disclaimers

The Services are provided “as is” and “as available.” We disclaim warranties to the maximum extent permitted by law.

9) Limitation of Liability

To the fullest extent permitted by law, Toura will not be liable for indirect, incidental, special, consequential, or punitive damages, or any loss of profits, data, or goodwill.

10) Indemnification

You agree to indemnify and hold Toura harmless from claims arising out of your use of the Services, including your messaging practices, content, and failure to obtain required consents.

11) Changes to Terms

We may update these Terms from time to time. Continued use after updates constitutes acceptance of the revised Terms.

12) Governing Law

These Terms are governed by the laws of the State of Florida, without regard to conflict of law principles.

13) Contact

Questions about these Terms: